FRAME THE STORY.

The Challenge

Approaching ANB's 46th anniversary, the bank needed a campaign cementing its position as a national partner — connecting its history to people's lives, especially younger digital-first audiences on TikTok.

The Creative Solution

Sabbar developed a visual narrative with a human, patriotic approach. Cinematic scenes, real employees, and smart infographics highlighting achievements in clear visual language. Inspirational music and a tone evoking pride and belonging.

Strategic Value

• Repositioned ANB as a modern, community-connected institution
• Redefined visual communication for Saudi financial institutions
• Strengthened brand value through identity-driven storytelling

The Challenge

Present the Aqarathon 2025 initiative attractively and simply — reflecting its scale and impact and its ability to empower innovators in the real estate sector, reaching a diverse audience of participants, investors, and decision-makers.

The Creative Solution

A dynamic visual style combining live field shots, human stories, and explanatory motion graphics to highlight the spirit of competition and innovation. Focus on participating teams, REGA's empowerment role, and the real motivation behind Aqarathon.

Strategic Value

• Strengthened Aqarathon as a Vision 2030 national initiative
• Provided flexible media material for future campaigns
• Strengthened REGA's presence as a real estate innovation leader

The Challenge

During Ramadan, TGA needed to deliver an awareness message about delivery delays and late orders — a recurring issue — but in a fun way far from blame or direct guidance.

The Creative Solution

Shot in one location, one day only. Simple but high-impact acting with realistic lighting representing the Saudi family atmosphere. Edited in a fast style suited to social media platforms.

Strategic Value

• TGA delivered a thorny awareness message in a lovable, shareable style
• Opened the door to a different style in government campaigns
• TGA associated as authority that "understands and speaks your language"

The Challenge

As a new Saudi brand in the ready-made coffee market, KAFY needed an introductory campaign capable of grabbing attention instantly amid crowded social media ads.

The Creative Solution

ASMR-style realistic shooting focused on sensory details: hands holding the cup, sound of pouring coffee, warm light, close-up angles. 1 min 15 sec. Simplicity was the intelligence — one shot = many emotions.

Strategic Value

• Proved simplest ideas, executed with taste, can generate millions of views
• KAFY became TikTok conversation despite low follower count
• Video served as entry point for wider market spread

The Challenge

Managing installation of 60 artworks across 6 different locations. Coordinating international and local teams on a tight schedule. Daily documentation and simplifying complex technical concepts for a general audience.

The Creative Solution

Clear operational management system + daily field reports. Professional continuous documentation: aerial, field, and timelapse. Simplified storytelling for each artwork in Arabic and English.

Strategic Value

• Reference documentation for future editions
• Positioned Riyadh as a contemporary art capital globally
• Supported local creative economy through knowledge exchange

The Challenge

Highlight the role of both institutions in supporting young athletes for international competitions in an exciting, non-traditional way creating pride for every viewer.

The Creative Solution

Fast-paced dramatic treatment with training to competition arenas, real athlete shots and cinematic moments. Escalating motivational music. Produced as main version with short social cuts.

Strategic Value

• Positioned Fitness Time as genuine partner in developing champions
• Helped SOPC simplify vision and connect it to tangible activity
• Motivated public to care about fitness from a patriotic angle

The Challenge

Transform industrial excellence into an impactful human story. Highlight industry's impact on economy and society in an inspiring, non-traditional way. Present a video reflecting Vision 2030.

The Creative Solution

Story beginning from a small idea transforming into innovation, then production lines, reaching products leaving a mark. Film transitions through scenes reflecting innovation, production lines, human cadres, and sustainability.

Strategic Value

• Highlighted MODON's strategic role in supporting the industrial sector
• Strengthened culture of excellence among Saudi factories
• Provided recognition platform for industry-leading establishments

The Challenge

Sheikh Kitchens wanted to launch a campaign highlighting kitchen strength and quality — but present the message in a fun, non-boring way especially targeting women who need content that makes them laugh.

The Creative Solution

A comedic idea with exaggerated dramatic style depicting daily kitchen challenges as real battles. Cinematic language with popular local flavor. Authentic Saudi actress performance. 45 seconds.

Strategic Value

• Broke old mold of traditional kitchen campaigns
• Established Sheikh Kitchens as luxurious yet practical brand
• Used by sales branches inside showrooms as display tool